Kotex She Can Initiative
Kotex was created by nurses at the front lines who had to keep working even when they had their periods. Their resilience and resourcefulness inspired a brand and invented a whole new category.
Today, Kotex has launched the She Can Initiative to foster resilience and help ensure women's progress for the next 100 years
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Our opportunity by the numbers
Globally, more than 60%
Of 18-24 year old women believe the world has become more or remained an uncomfortable place for them.
1/3 of women
Feel that women's progress in the world is either stagnant or going backwards.
Nearly 70% of women
Agree that society has not done enough to make them feel more comfortable
